3 articles for “inter-functional coordination”

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Research ArticleOpen accessIn the keywordsA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDF Cite

HypothesisOpen accessIn the abstractAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,005 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Effect of Internal Marketing on Organizational Commitment in Iranian BanksAtousa Farzad, Nasim Nahavandi, Albert CaruanaThe purpose of this research is to investigate the effects of internal marketing criteria on organizational commitment of employees among Iranian state-owned banks. Internal marketing is a planned effort using a marketing-like approach to overcome organizational resistance to change and to align, motivate and inter-functionally co-ordinate and integrate employees towards the effective implementation of corporate and functional strategies which is … …American Journal of Applied Sciences, Vol. 5, Issue 11 · 30 Nov 2008 · 7,905 accessesView PDF Cite