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Research ArticleOpen accessIn the keywordsOrganizational Culture and Tourist Satisfaction in a Lake-Based Tourism AreaNor’Aini Yusof, Mohd Fitri Che Jamil, Ilias Said, Abdel Naser Omran AliProblem statement: Although many studies have highlighted that certain cultures are evident in certain firms, there are only few studies done on ecotourism areas and little has been done to analyse how these cultures have affected the performance of these organizations. Approach: Conceptualizing organizational culture as the values and practices employed in an organization and considering tourist satisfaction as intangible … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 31 Jan 2012 · 7,386 accessesView PDF Cite

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