5 articles for “Word of Mouth”

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Research ArticleOpen accessPhrase in the titleDETERMINANT OF CUSTOMER TRUST ON E-COMMERCE AND ITS IMPACT TO PURCHASE AND WORD OF MOUTH INTENTION: A CASE OF INDONESIAAchmad Nizar Hidayanto, Arfian Herbowo, Nur Fitriah Ayuning Budi, Yudho Giri SucahyoEven though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mouth intention. This … …Journal of Computer Science, Vol. 10, Issue 12 · 23 Dec 2014 · 8,517 accessesView PDF Cite

Research ArticleOpen accessEvery word in the titleAssessment of Ecotourism Travel Risk on Word-of-Mouth: Via Fuzzy Set PerspectiveFangyi Liu, Cheng-Hsi Fang, Hsueh-Lan Chan, Tom Meng-Yen LinBecause of the subjective cognition on Word-Of Mouth (WOM) influence and the fuzziness on perceived-risk judgment, perceived risk in WOM Influence is a venture variable, which cannot be measured directly. The aim of this study is to define the mathematics meaning of the influence and develop a new fuzzy set method to build the influence membership function to exactly measure … …American Journal of Applied Sciences, Vol. 10, Issue 5 · 31 May 2013 · 7,143 accessesView PDF Cite

Research ArticleOpen accessIn the abstractBoosting User Engagement in Ticketing System Through Gamification in IndonesiaFernandez, Willis Tan, Steven Lie, Sugiarto HartonoThe rapid growth of mobile applications in Indonesia, exemplified by the rise from 7.31 billion downloads in 2021 to 7.56 billion in 2023, poses a significant challenge in retaining user engagement post-download. This study explores how gamification can enhance user engagement in ticketing applications. Using the Self-System Model of Motivational Development (SSMMD), we investigate the influence of gamification elements achievement, … …Journal of Computer Science, Vol. 21, Issue 8 · 12 Oct 2025 · 2,454 accessesView PDF Cite

Research ArticleOpen accessIn the abstractFUZZY SIMPLE ADDITIVE WEIGHTING BASED, DECISION SUPPORT SYSTEM APPLICATION FOR ALTERNATIVE CONFUSION REDUCTION STRATEGY IN SMARTPHONE PURCHASESRobertus Nugroho Perwiro Atmojo, Anindito, Bens Pardamean et al.Consumer confusion is a phenomena when the consumer experiencing several confusion problems when she/he should to purchase products/services. Usually, consumer will do a strategy to coping the confusion, that strategy is known as Confusion Reduction Strategy. The conventional ways usually taken by the consumer to reduce the confusion are, such as: Asking for product recommendation to close relatives, seeking for … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 8 Feb 2014 · 7,588 accessesView PDF Cite

Research ArticleOpen accessIn the abstractTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,676 accessesView PDF Cite