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1 result for “Sponsorship Activities”
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Research ArticleOpen accessPhrase in the titleThe Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth PerformanceMiray Çelik, Volkan ÖngelSponsorship activities, which mean that an organization should be supported by another institution to promote itself or a product without waiting for monetary provisions, is an important tactical move for companies that want to gain competitive advantage today. The aim of this study is to investigate the effects of sponsorship activities and consumer-oriented activities on the firm's growth performance. The … …American Journal of Economics and Business Administration, Vol. 11, Issue 1 · 31 Oct 2019 · 7,192 accessesView PDFCite