Research ArticleOpen accessIn the keywordsTHE NAME PATHWAY, AN ELEMENTARY COGNITIVE MODEL OF NAMES AS SENSORY REPRESENTATIONSS. Balachandra DassNames function as sensory representations, but the relationship between names and sensory stimuli/responses remains unclear. This study proposes the existence of a class of stimulus-response pathways, the name pathway, where a name is a reproducible and communicable symbol and the name pathway is one where the same name is both the stimulus and the response. Once a stimulus-response "name" pathway … …Neuroscience International, Vol. 5, Issue 1 · 3 Apr 2014 · 7,250 accessesView PDFCite
Research ArticleOpen accessIn the abstractLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDFCite