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70 results for “Purchase”
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Research ArticleOpen accessEvery word in the titleTHE IMPACT OF COGNITIVE TRUST AND E-WOM ON PURCHASE INTENTION IN C2C E-COMMERCE SITEIka Alfina, Joni Ero, Achmad Nizar Hidayanto, Muhammad Rifki ShihabIn the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to … …Journal of Computer Science, Vol. 10, Issue 12 · 27 Dec 2014 · 10,306 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDFCite
HypothesisOpen accessEvery word in the titleA Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products PurchaseMartin Owusu AnsahProliferation of Counterfeit Consumer Products is one of the insistent apprehensions confronting managers and companies in many countries. The current study compared the influence of price and country of origin effects on consumer attitude and purchase intention of counterfeit consumer products in the Kumasi Metropolis of Ghana. The study adopted a positivist research philosophy and a descriptive research design in … …Journal of Social Sciences, Vol. 13, Issue 4 · 10 Nov 2017 · 8,202 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleA Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian ContextUpasana Kanchan, Naveen KumarThe recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 7 Oct 2015 · 8,393 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleDETERMINANT OF CUSTOMER TRUST ON E-COMMERCE AND ITS IMPACT TO PURCHASE AND WORD OF MOUTH INTENTION: A CASE OF INDONESIAAchmad Nizar Hidayanto, Arfian Herbowo, Nur Fitriah Ayuning Budi, Yudho Giri SucahyoEven though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mouth intention. This … …Journal of Computer Science, Vol. 10, Issue 12 · 23 Dec 2014 · 8,517 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleFUZZY SIMPLE ADDITIVE WEIGHTING BASED, DECISION SUPPORT SYSTEM APPLICATION FOR ALTERNATIVE CONFUSION REDUCTION STRATEGY IN SMARTPHONE PURCHASESRobertus Nugroho Perwiro Atmojo, Anindito, Bens Pardamean et al.Consumer confusion is a phenomena when the consumer experiencing several confusion problems when she/he should to purchase products/services. Usually, consumer will do a strategy to coping the confusion, that strategy is known as Confusion Reduction Strategy. The conventional ways usually taken by the consumer to reduce the confusion are, such as: Asking for product recommendation to close relatives, seeking for … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 8 Feb 2014 · 7,588 accessesView PDFCite
Research ArticleOpen accessIn the keywordsRealizing the Impact of Cognitive Dissonance in Predicting Consumer BehaviourAkhilesh Chandra Pandey, Mohit JamwalConsumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in the consumers and embraces its implications in studying the consumer behaviour. A survey was conducted and well framed questionnaire was constructed covering … …Journal of Social Sciences, Vol. 12, Issue 1 · 1 Nov 2015 · 9,134 accessesView PDFCite
Research ArticleOpen accessIn the keywordsBusiness-to-Business: The Salesperson's DilemmaGopala Ganesh, Somjit BaratProblem statement: There is a lack of research on B2B e-commerce, especially involving input from B2B executives. To bridge that gap, we investigate whether (1) buyers and sellers differ significantly in their preference for traditional over the online purchase method across different products and across different purchase criteria and whether (2) buyers prefer the traditional over the online method across … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 16 Sep 2011 · 7,629 accessesView PDFCite
Research ArticleOpen accessIn the keywordsUser Factors Towards Purchasing Attitudes via E-Commerce in Tangerang CityVeronica, Julio Evan Desnito, Muhaimin Sasni AritaAdvances in information technology have made the use of the internet a primary need for society, especially in the context of economics, such as e-commerce. Interest in online shopping is increasing, thus driving the growth of e-commerce platforms in Indonesia. This encourages each e commerce platform to implement the best strategy to increase sales, either through improving appearance, adjusting prices, … …Journal of Computer Science, Vol. 21, Issue 8 · 8 Oct 2025 · 2,240 accessesView PDFCite
Research ArticleOpen accessIn the keywordsTHEORETICAL AND PRACTICAL QUESTIONS OF THE PAYMENT CARD'S USE AS A PAYMENT METHOD IS RUSSIA AND ABROADAlexander A. Galushkin, Valeriy V. Grebennikov, Dmitriy A. Pashentsev et al.In the present article authors analyze theoretical and practical questions of payment cards use in Russian Federation and abroad. Authors discuss historical and practical reasons for choosing payment cards as payment method, as well as reasons for different kinds of cards use. Authors pay discuss questions of payment card use in Russian Federation at the present time and analyze questions … …American Journal of Applied Sciences, Vol. 11, Issue 10 · 1 Dec 2014 · 6,186 accessesView PDFCite