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Research ArticleOpen accessPhrase in the titleAmanah Saham National Berhad'S Promotional Strategies and its Relationship with Customer MotivationA. Yahaya, Noordin Yahaya, J. Ramli et al.Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,728 accessesView PDFCite