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10 articles for “Marketing communication”
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Research ArticleOpen accessPhrase in the titleGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,513 accessesView PDFCite
Research ArticleOpen accessIn the keywordsA Study of Relationship Marketing on Customer SatisfactionSheng Chung LoProblem statement: Developing a sound knowledge on the customers’ necessities and preferences and producing accordingly the companies can lower the chances of losing customers as well as remove negative attitude towards foreign attitudes towards foreign brands. Approach: The research works of different authors have been analysed for performing present a research work on this topic. The study compiles many research … …Journal of Social Sciences, Vol. 8, Issue 1 · 30 Jan 2012 · 10,340 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Augmented Reality (AR) and Virtual Reality (VR) in Urban Heritage Tourism: A Study on Adoption and Communication ChallengesWinne Wardiani, Agus Rusmana, Ninis Agustini Damayani, Ute Lies Siti KhadijaHeritage tourism has become the fastest-growing segment of tourism that offers authentic value-add to homogenized experiences worldwide. This topic has drawn increasing attention from scholars and academics over the past five years. This paper aims to map research trends in urban heritage tourism, exploring the paradox between Augmented Reality (AR) and Virtual Reality (VR) in marketing communication. The study uses … …Journal of Computer Science, Vol. 21, Issue 8 · 10 Oct 2025 · 3,903 accessesView PDFCite
Research ArticleOpen accessIn the abstractModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite
Review ArticleOpen accessIn the abstractMultimodal Sentiment Analysis: A Comparison StudyIntisar O. Hussien, Yahia Hasan JazyahSentiments and emotions play a pivotal role in our daily lives. They assist decision making, learning, communication and situation awareness in human environments. Sentiment analysis is mainly focused on the automatic recognition of opinions’ polarity, as positive or negative. Nowadays, sentiment analysis is replacing the old web based survey and traditional survey methods that conducted by deferent companies for finding … …Journal of Computer Science, Vol. 14, Issue 6 · 11 Jun 2018 · 9,904 accessesView PDFCite
Research ArticleOpen accessIn the abstractImplementation Techniques of Search Engine Optimization in Marketing Strategies Through the InternetRony Baskoro Lukito, Cahya Lukito, Deddy ArifinThe number of internet users around the world continue to grow and will continue to grow along with advances in communications technology. Communication technology which is now headed to the fourth generation (better known as 4G), allowing access into the rapidly growing information technology. Marketing media products and services not just print and electronic media. Nowadays marketing is also using … …Journal of Computer Science, Vol. 11, Issue 1 · 22 Sep 2014 · 7,896 accessesView PDFCite
Research ArticleOpen accessIn the abstractFINDING A RESIDENCE WITH ALL FACILITIES USING NEAREST NEIGHBOR SEARCHK. Padmapriya, Dr. S. SridharNearest neighbor search is one of the most widely-used techniques and its applications including mobile communication, Geographic information systems, bioinformatics, computer vision and marketing. For example, four friends want to rent an apartment which should be nearer to their working places. Our paper discussed about the problems on finding the most appropriate location among a set of available places. The … …Journal of Computer Science, Vol. 10, Issue 6 · 1 Feb 2014 · 6,803 accessesView PDFCite
Research ArticleOpen accessIn the abstractINFLUENCE OF CUSTOMER SATISFACTION ON LOYALTY: A STUDY ON MOBILE TELECOMMUNICATION INDUSTRYMd. Motaher Hossain, Nusrat Jahan SuchyThe mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. This present study aims to explore the influence of … …Journal of Social Sciences, Vol. 9, Issue 2 · 20 Aug 2013 · 9,346 accessesView PDFCite
Research ArticleOpen accessIn the abstractTreks'n Rapids: Identifying Motivational Factors for Adventure SportsKshitij Saxena, A.K. DeyProblem statement: Treks’n Rapids, a leading adventure sports and human resource enrichment company in India, wanted to identify main motivational factors of attraction towards adventure sports among youths of National Capital Region. Objective was to improve the effectiveness of integrated marketing communications strategy. Adventure sports are categorized into four classes: (1) mountain sports; (2) extreme sports like bungee jumping and … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,676 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite