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17 articles for “Marketing Strategy”
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Research ArticleOpen accessPhrase in the titleMillennial Visitors' Intentional Behavior with Environmental Concern for Developing the Turtle Edu-Tourism Marketing Strategy in Bajulmati Sea Turtle Conservation (BSTC), IndonesiaNuddin Harahab, Zainal Abidin et al.Tourism is important to the economy, yet it may affect the environment if conservation efforts are not implemented. Ecotourism is a tourism trend also being implemented in the Bajulmati Sea Turtle Conservation (BSTC) Edu-tourism in East Java. Turtle conservation and ecotourism are top priorities for BSTC. Millennials' enthusiasm for visiting BSTC varies with their level of environmental concern. To evaluate … …American Journal of Animal and Veterinary Sciences, Vol. 18, Issue 4 · 25 Oct 2023 · 5,509 accessesView PDFCite
Research ArticleOpen accessIn the keywordsMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDFCite
Research ArticleOpen accessIn the abstractDiverse Trajectory on Consumer’s Product Feedback Analysis by Confidence IntervalVithya Ganesan, Kirubakaran Namaskaram, Viriyala Sri Anima Padmini et al.The current investigation addresses the possibilities and limitations of the sentiment analysis of consumer remarks in the context of economic needs. It makes it easier for businesses to comprehend how the public's opinion shapes their abilities to satisfy clientele. Sentiment analysis concerns the assessment and interpretation of various forms of evaluation, such as product ratings, reviewer responses, and question-and-answer sessions. … …Journal of Computer Science, Vol. 21, Issue 5 · 28 Apr 2025 · 5,140 accessesView PDFCite
Research ArticleOpen accessIn the abstractChallenges and Opportunities of Growing Performance of Online Animal Selling in Bangladesh During COVID-19 SituationMd. Shahnur Azad Chowdhury, Md. Shahidul Islam, A. M. Shahabuddin et al.Online animal transaction has become a popular growing technique in the COVID-19 pandemic situation in Bangladesh. The purpose of the study is to evaluate the function of physical, socio-religious, and marketing challenges that accelerated online animal selling in the pandemic situation. Using stratified random sampling in randomized block design, a response to a survey questionnaire has been collected from 200 … …Journal of Computer Science, Vol. 18, Issue 6 · 1 Jul 2022 · 6,526 accessesView PDFCite
Research ArticleOpen accessIn the abstractIraqi Stock Market Prediction using Proposed Model of Convolution Neural NetworkSama Hayder Abdulhussein, Nashaat Jasim Al-Anber, Hayfaa Abdulzahra AteeThe stock market, sometimes known as the share market, is a marketplace for stock sellers and buyers. A stock exchange is defined as a mechanism through which stockbrokers can purchase and sell shares, bonds, and other assets. Many businesses, regardless of their industries or domains, make their shares or stocks available on the stock exchange. For value investors, predicting the … …Journal of Computer Science, Vol. 18, Issue 5 · 23 May 2022 · 6,530 accessesView PDFCite
Research ArticleOpen accessIn the abstractTowards a Frame of Reference for Smart City Strategy Development and GovernanceZineb Korachi, Bouchaib BounabatDespite the importance of the smart city concept, few works address how to define and implement smart cities in a clear manner. Furthermore, the smart city literature provides heterogeneous studies and solutions; this heterogeneity creates misunderstanding regarding the smart city definition and strategy. Moreover, stakeholders have multiple and conflicting interests and concerns, which also increase the ambiguity regarding the smart … …Journal of Computer Science, Vol. 16, Issue 10 · 28 Oct 2020 · 7,209 accessesView PDFCite
Review ArticleOpen accessIn the abstractMultimodal Sentiment Analysis: A Comparison StudyIntisar O. Hussien, Yahia Hasan JazyahSentiments and emotions play a pivotal role in our daily lives. They assist decision making, learning, communication and situation awareness in human environments. Sentiment analysis is mainly focused on the automatic recognition of opinions’ polarity, as positive or negative. Nowadays, sentiment analysis is replacing the old web based survey and traditional survey methods that conducted by deferent companies for finding … …Journal of Computer Science, Vol. 14, Issue 6 · 11 Jun 2018 · 9,904 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Management of Sustainable Development of Territories in RussiaIrina Skorobogatykh, Daria Malova, Zhanna Musatova, Ekaterina AgalarovaOver recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, … …American Journal of Applied Sciences, Vol. 13, Issue 2 · 2 Feb 2016 · 7,311 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Price Hedging Model in Dynamic MarketKuo-Wei Lin, Kuang-Jung Tseng, Szu-Cheng ChengProblem statement: Pricing is a problem when a firm has to set a price for the first time. This happens when the firm develops or acquires a new product, introduces its regular product into a new distribution or geographical area, or enters bids on the new contract work. Many companies try to set the price to maximize current profits. They … …American Journal of Applied Sciences, Vol. 9, Issue 7 · 3 Aug 2012 · 6,938 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship ManagementG. Babu, T. BhuvaneswariProblem statement: Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain … …Journal of Computer Science, Vol. 8, Issue 1 · 1 Nov 2011 · 7,260 accessesView PDFCite