Review ArticleOpen accessIn the keywordsThe Digital (R)evolution of Insurance Business ModelsAntonella CappielloThe paper focuses on the digital transformation that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationship and relations with the sector’s various competitors. By responding to three research questions, the paper aims to contribute to the academic discussion and proposes to offer useful cues of reflection to the insurance management, … …American Journal of Economics and Business Administration, Vol. 12, Issue 1 · 1 Jan 2020 · 16,342 accessesView PDFCite