The Digital (R)evolution of Insurance Business Models
Antonella Cappiello1 Show affiliations
- University of Pisa, Italy
American Journal of Economics and Business Administration, Volume 12, Issue 1, pp. 1–13 · doi.org/10.3844/ajebasp.2020.1.13
Abstract
The paper focuses on the digital transformation that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationship and relations with the sector’s various competitors. By responding to three research questions, the paper aims to contribute to the academic discussion and proposes to offer useful cues of reflection to the insurance management, since the dissemination of new technologies needs to move towards continuously updated business models.
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Open access. This article is licensed under a Creative Commons Attribution 3.0 Licence (CC BY 3.0), as printed on the article, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original authors and the source. No permission is needed.
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Cappiello, A. (2020). The Digital (R)evolution of Insurance Business Models. American Journal of Economics and Business Administration, 12(1), 1–13. https://doi.org/10.3844/ajebasp.2020.1.13
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