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8 articles for “Customer Loyalty”
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Research ArticleOpen accessEvery word in the titleINFLUENCE OF CUSTOMER SATISFACTION ON LOYALTY: A STUDY ON MOBILE TELECOMMUNICATION INDUSTRYMd. Motaher Hossain, Nusrat Jahan SuchyThe mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. This present study aims to explore the influence of … …Journal of Social Sciences, Vol. 9, Issue 2 · 20 Aug 2013 · 9,346 accessesView PDFCite
Research ArticleOpen accessIn the keywordsExplore Significant Factors To affect Customer InvolvementYu-Jia HuAlthough literature review supported the concept that customer loyalty, brand equity and perceived risk are significant factors to affect customer involvement, very limited studies have extensively examined the relationship among those variables. This research applied quantitative study to comprehensively explore the relationship between customer loyalty, brand equity, perceived risk and customer involvement for consumers. The population for this research was … …Journal of Social Sciences, Vol. 8, Issue 4 · 8 Nov 2012 · 7,274 accessesView PDFCite
Research ArticleOpen accessIn the keywordsLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDFCite
Research ArticleOpen accessIn the abstractInfluence of E-Service Quality Dimensions on Repurchase Intention for Digital Products: The Role of Satisfaction and Trust Among Young Consumers in Chattogram City, BangladeshMohammad Toufiqur Rahman, Ashfia Khan Ema, Muhammad Abdul AhadThis study aims to analyze the digital product marketplace in Chattogram, Bangladesh by investigating the influence of e-service quality dimensions, namely reliability, responsiveness, security, and convenience, on mobile-first young consumers' satisfaction, trust, and repurchase intention. Using repurchase intention as a primary indicator of digital loyalty, the study contributes to existing literature by considering theories such as the Expectancy-Confirmation Theory, Relationship … …Journal of Computer Science, Vol. 22, Issue 8 · 18 Aug 2026 · 1,642 accessesView PDFCite
Literature ReviewOpen accessIn the abstractThe Role of Customer Relationship Management in the Airline IndustryDevasya AgarwalIn the status quo, airlines are unable to maximize profits, partly because of the lack of transformation in customer management over the decades. In this study, we inherently showcase a part of the reason that airlines are not heavily profitable and how it can be averted. This study employs a critical review method of literature and economic theory analysis to … …American Journal of Economics and Business Administration, Vol. 16, Issue 1 · 14 Oct 2024 · 10,727 accessesView PDFCite
Research ArticleOpen accessIn the abstractGender-Based Customer Counting System Using Computer Vision for Retail StoresIntan Sari Areni, Tiwi Nur Safitri, Indrabayu, Anugrayani BustaminThe development of modern retail business is gradually getting faster, increasing the level of competition among retailers. The retailers are changing their business strategies to acquire new customers, maintain customer loyalty and improve customer service. One way to indicate the good market performance of a retail shop is to know the number and details of visitors based on gender. The … …Journal of Computer Science, Vol. 16, Issue 4 · 16 Apr 2020 · 8,394 accessesView PDFCite
Research ArticleOpen accessIn the abstractComparison Between Selective Sampling and Random Undersampling for Classification of Customer Defection Using Support Vector MachineHeri Kuswanto, Yogi Sarumaha, Hayato OhwadaQuality of a product determines the customer loyalty and it can be measured by conducting a survey. Company ‘X’ that sells three kinds of product (low, medium and high price) collected very large dataset through an online survey and recorded customer defection and their characteristic. The measured variables are Update Accumulation, Product Price, Customer Type, Delivery Status and Customer Defection. … …Journal of Computer Science, Vol. 13, Issue 8 · 16 Aug 2017 · 7,263 accessesView PDFCite
Research ArticleOpen accessIn the abstractE-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, JordanAhed Al-Haraizah, Baha`a Al-NadyThis research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 2 Sep 2015 · 7,872 accessesView PDFCite