4 articles for “Customer Involvement”

Set a search alert

Research ArticleOpen accessPhrase in the titleExplore Significant Factors To affect Customer InvolvementYu-Jia HuAlthough literature review supported the concept that customer loyalty, brand equity and perceived risk are significant factors to affect customer involvement, very limited studies have extensively examined the relationship among those variables. This research applied quantitative study to comprehensively explore the relationship between customer loyalty, brand equity, perceived risk and customer involvement for consumers. The population for this research was … …Journal of Social Sciences, Vol. 8, Issue 4 · 8 Nov 2012 · 7,274 accessesView PDF Cite

Research ArticleOpen accessIn the abstractContextualizing Microcredit in Bosnia-Herzegovina and Hungary: A Focus Group ExplorationDomenica Federico, Andrea Calzolari, Antonella Notte et al.Microfinance is gaining importance as a toolto reduce poverty and promote financial and social inclusion. The main goal ofthe paper is to analyze the role of microcredit to solve the problem of the creditaccess to vulnerable people. The paper focuses on the direct experience ofpeople who have used microcredit living in Bosnia-Herzegovina and Hungary toanalyze the use of microcredit in … …American Journal of Economics and Business Administration, Vol. 14, Issue 1 · 17 Aug 2022 · 5,955 accessesView PDF Cite

Research ArticleOpen accessIn the abstractIntelligent Product based on Mobile Agent to Accelerate the New Product Development ProcessAbdelhak Boulaalam, El Habib Nfaoui, Omar El BeqqaliTo improve the ever-increasing demands products that are customized, all business activities performed along the product life cycle must be coordinated and efficiently managed along the extended enterprise. For this, enterprise had wanted to retain control over the whole product lifecycle especially when the product is in use/repair/recycling (End of Life phase). Although there have been many previous research works … …Journal of Computer Science, Vol. 9, Issue 7 · 17 Jun 2013 · 6,922 accessesView PDF Cite

Research ArticleOpen accessIn the abstractHome Stay Accommodation for Tourism Development in East Coast Economic RegionMd. Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail, Rabiul IslamProblem statement: Home stay program provided tourists multi ethnic life condition with cultural experiences and economic well beings for the local people. Malaysian home stay program differed from the other commercial home stay in the world. Home stay accommodation can create a scope to the local communities for active participation in tourism activities. Home stay accommodation might be a potential … …American Journal of Applied Sciences, Vol. 9, Issue 7 · 24 May 2012 · 8,116 accessesView PDF Cite