4 articles for “Corporate Image”

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Research ArticleOpen accessIn the keywordsMODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSISMahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Fereshteh Farzianpour, Morteza RezaeiaslThis study aims to identify the relation between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 29 Jan 2014 · 7,160 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Proposed Assessment Method for Image of Regional Educational InstitutionsKataeva Natalya, Berezina Ekaterina, Sysolyatin AlexeyMarket of educational services in the current Russian economic conditions is a complex of a huge variety of educational institutions. Market of educational services is already experiencing a significant influence of the demographic situation in Russia. This means that higher education institutions are forced to fight in a tough competition for high school students. Increased competition in the educational market … …American Journal of Applied Sciences, Vol. 15, Issue 3 · 12 Apr 2017 · 7,586 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Level of Service Quality and Customer Satisfaction of the Insurance Industries in IndonesiaAgustina HanafiThis survey aims to investigate the level of service quality, client satisfaction and the image of Indonesia in particular insurance companies to PT (Limited Liability Company) Insurance Bumiputera Bumida Palembang. Indirectly influence the quality of services to the corporate image through satisfaction. The method used was descriptive. Data obtained through the distribution of questionnaires to 285 unemployment insurance claims losses … …American Journal of Applied Sciences, Vol. 14, Issue 4 · 12 Apr 2017 · 9,211 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Hybrid Approach for Detecting Stego Content in Corporate Mail Using Neural Network Based Simplified-Data Encryption Standard AlgorithmP. T. Anitha, M. Rajaram, S. N. SivanandhamProblem statement: The major growth of information technology is based on the security measures implemented. Steganography is a method which is used to give high level security. Approach: Today, email management and email authenticity must be unquestionable with strong chains of custody, constant availability and tamper-proof security. A secure communication can be achieved through neural based steganography. Email is insecure. … …American Journal of Applied Sciences, Vol. 9, Issue 5 · 12 Mar 2012 · 7,128 accessesView PDF Cite