7 results for “Brand Awareness”

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Research ArticleOpen accessIn the keywordsA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDF Cite

Research ArticleOpen accessIn the abstractLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Research ArticleOpen accessIn the abstractModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Proposed Mining Based Business Continuity Information System for Educational InstitutesAmira M. Idrees, Ahmed Ibrahim El Seddawy, Mayada EL MoaazIt has become an essential element for all organizations to be engaged in a more deliberate transform for prevention, protection, preparedness, mitigation and reaction to Business Continuity Management (BCM) and recovery. It is becoming risky for the organization to reply of disaster plan which targets to minimize the causes of the disruption. An organization should take a proactive approach to … …Journal of Computer Science, Vol. 15, Issue 8 · 17 Aug 2019 · 7,422 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAn Adaptive Assessment and Prediction Mechanism in Network Security Situation AwarenessYu-Beng Leau, Ali Abdulrazzaq Khudher, Selvakumar Manickam, Samer Al-SalemNetwork intrusion attempts have reached an alarming level. Cisco's 2014 Security Report indicated that 50,000 network intrusions were detected and 80 million suspicious web requests were blocked daily. Hence, Intrusion Prevention System (IPS) had been chosen as a defence mechanism in many organizations. However, the University of South Wales reported that seven big-brand IPS had failed to detect and block … …Journal of Computer Science, Vol. 13, Issue 5 · 22 May 2017 · 8,349 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive IndustryJalal HanayshaNowadays, business markets are characterized by high competition and therefore, reinforcing brand success is one of the challenging tasks for organizations. One of the key indicators of brand success appears in an organization’s ability to form strong brand equity. Previous literature reported that consumers form decisions based on their perceptions of added values and unique offerings of a brand. Among … …American Journal of Economics and Business Administration, Vol. 8, Issue 1 · 28 Mar 2016 · 8,827 accessesView PDF Cite