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219 articles for “Consumer”
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Research ArticleOpen accessIn the abstractMicro-Retargeted Advertising and Online Shoppers' Motivation in NigeriaJoseph Wilson, Yusuf Mu'azu, Fredrick WilsonOnline shopping is increasingly gaining popularity worldwide, as the experience is perceived not only to replicate but sometimes exceed that of traditional retail. The rapid transformation of the e-commerce sector compels online stores to adopt innovative strategies to attract and retain customers, enhance service delivery, increase product visibility, and remain competitive. The integration of big data and artificial intelligence has … …Journal of Social Sciences, Vol. 21, Issue 1 · 15 Aug 2025 · 5,440 accessesView PDFCite
Review ArticleOpen accessIn the abstractTrends and Innovations in Sterilization of Ready-to-Eat Food Products: Challenges and Future DirectionsDaimon Syukri, Rini, Risa Meutia Fiana et al.The growing demand for Ready-To-Eat (RTE) food products has significantly shaped the industry. RTE foods, including meat, dairy and vegetable-based products, offer convenience and practicality but are highly susceptible to contamination by pathogenic microorganisms. Sterilization, an essential process to eliminate viable pathogenic microorganisms, including spores, has become an important solution to ensure food safety and extend shelf life. Based on … …OnLine Journal of Biological Sciences, Vol. 25, Issue 2 · 20 Mar 2025 · 5,952 accessesView PDFCite
Research ArticleOpen accessIn the abstractReinforcement Learning in Financial Services: Modelling Payment Switching as a Multi-Armed Bandit ProblemIshaya Gambo, Christopher Agbonkhese, Segun Aina et al.The ever-evolving landscape of digital payments demands continuous innovation and self-improvement. This study addresses this imperative by simulating a model for payment routing, a crucial aspect of the digital payment ecosystem. To achieve this, industry professionals were interviewed to inform the approach, emphasizing data randomization for effective data collection. Using Python, a randomized dataset is created and three Reinforcement Learning … …Journal of Computer Science, Vol. 20, Issue 11 · 12 Oct 2024 · 4,717 accessesView PDFCite
Research ArticleOpen accessIn the abstractApplication of Preference Selection Index and TOPSIS in Product Aspect Extraction and RankingSaif Addeen Ahmad Alrababah, Nawaf Omara AlsrehinDecision-making methodologies can differentiate between several types of criterion weights. The subjective weights of decision-makers are prone to be influenced by various factors, including their level of knowledge, experience and competency. This may result in the wrong evaluation of the criteria due to the inherent ambiguity of human judgments, leading to unavoidable assessment errors. Beyond that, while assessing the decision … …Journal of Computer Science, Vol. 20, Issue 7 · 24 May 2024 · 4,846 accessesView PDFCite
Review ArticleOpen accessIn the abstractBio-Functional Prospects of Moringa oleifera Lam on Meat Quality-A ReviewNobuhle Sharon Lungu, Emrobowansan Monday IdamokoroResearch done by scholars on the utilization of the different parts of Moringa oleifera Lam. in improving livestock performance and boosting meat quality has increased over the years in many nations across the globe. Moringa oleifera has been identified as an essential bio-resourceful plant containing vital nutrients and bio-active compounds with proven functional properties, including antimicrobial and antioxidant activities. These … …American Journal of Animal and Veterinary Sciences, Vol. 19, Issue 2 · 2 May 2024 · 5,436 accessesView PDFCite
Research ArticleOpen accessIn the abstractEfficiency of Carica papaya L. Seeds in Anticoccidial Control for Cockerel of Lohmann Brown StrainKomlan Mawouli Wampah, Kosi Mawuéna Novidzro, Namponi Dianam, Abalo Essosimna KuloTo combat avian coccidiosis, chemical products are widely used in poultry farming. However, chemotherapy has inconveniences due to the bioresistance of Coccidia and the presence of undesirable residues in consumer products. The aim of this study is to investigate the toxicity of papaya seeds as a bio-insecticide against Coccidia in Lohmann brown chickens in order to improve their zootechnical parameters. … …American Journal of Animal and Veterinary Sciences, Vol. 19, Issue 1 · 27 Jan 2024 · 6,665 accessesView PDFCite
Research ArticleOpen accessIn the abstractAnalysing Domain-Specific Sentiments in Healthcare: SentiWordNet Adjusted Vader Sentiment Analysis (SAVSA)Thambusamy Velmurugan, Sridevi Perumal ChokkalingamSentiment analysis, the process of understanding people's emotions and opinions in the digital age, holds significant importance for both content creators and consumers in the era of abundant online content. However, accurately gauging sentiment can be challenging, particularly when individuals employ specialized language and online shorthand. This research work presents a novel approach to sentiment analysis known as SentiWordNet Adjusted … …Journal of Computer Science, Vol. 20, Issue 3 · 16 Jan 2024 · 5,945 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Exchange Rate Pass-Through into Inflation with Symmetric Oil Price Shocks: An Empirical Analysis for Saudi Arabia: 1970-2015Abdulaziz Hamad AlgaeedThe purpose of this paper is to analyze theoretically and empirically the relationship between inflation as a dependent variable and bilateral exchange rate, output gap and symmetric oil price shocks. The ARDL methodology is employed considering the period of 1970-2015. The exchange rate pass-through to inflation will be thoroughly investigated. Johansen’s testing procedure confirms the existence of long-run relationships between … …American Journal of Applied Sciences, Vol. 15, Issue 1 · 26 Jan 2018 · 7,934 accessesView PDFCite
Research ArticleOpen accessIn the abstractAssociation Between Cancer Screening Results Using Single Nucleotide Polymorphism and Cancer Incidence Rate in Korean WomenKyung Bae Lee, Jae Kyung KimIn this study, we investigated the usefulness of Single Nucleotide Polymorphism (SNP) testing in assessing cancer susceptibility in women by evaluating correlations between SNP testing results and cancer incidence rates. SNP testing was conducted on blood samples of women who underwent health examinations commissioned by medical institutions in the Republic of Korea in 2017 using real-time polymerase chain reaction with … …American Journal of Biochemistry and Biotechnology, Vol. 19, Issue 3 · 25 Sep 2023 · 4,958 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,914 accessesView PDFCite