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Research ArticleOpen accessIn the abstractChildren Perception on TV Advertisement: The Impact of Age, Gender and Parental InfluenceAhasanul Haque, Ali KhatibiThis study examined two components of understanding TV advertising: the recognition of the difference between programmes and commercials and the comprehension of advertising intent. ANOVA analyses were performed to assess the effect on age, gender, parent-child interaction and parental control over children of TV programme watching. Research found that majority of children aged between five and eight have some understanding … …American Journal of Applied Sciences, Vol. 1, Issue 2 · 30 Jun 2004 · 7,361 accessesView PDF Cite

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Subject Computer Science143 Biological Sciences106 Multidisciplinary70 Environmental Sciences38 Public Health and Medicine38 Mathematics34 Business and Economics29 Engineering29 Social Sciences20 Pharmacology4 Psychology4 Earth Sciences2 Energy2 Space Science1 Dentistry1

Journal Journal of Computer Science143 American Journal of Applied Sciences70 OnLine Journal of Biological Sciences41 American Journal of Environmental Sciences38 Journal of Mathematics and Statistics34 American Journal of Economics and Business Administration29 American Journal of Animal and Veterinary Sciences28 American Journal of Engineering and Applied Sciences25

Article type Research Article475 Review Article27 Investigation6 Literature Review4 Case Report4 Editorial4 Research Notes1

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521 articles for “measures”