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Research ArticleOpen accessIn the author namesChildren Perception on TV Advertisement: The Impact of Age, Gender and Parental InfluenceAhasanul Haque, Ali KhatibiThis study examined two components of understanding TV advertising: the recognition of the difference between programmes and commercials and the comprehension of advertising intent. ANOVA analyses were performed to assess the effect on age, gender, parent-child interaction and parental control over children of TV programme watching. Research found that majority of children aged between five and eight have some understanding … …American Journal of Applied Sciences, Vol. 1, Issue 2 · 30 Jun 2004 · 7,361 accessesView PDF Cite

31 results for “M. M. Haque”