Research ArticleOpen accessIn the abstractE-shopping: Current Practices and Future Opportunities Towards Malaysian Customer PerspectiveAhasanul Haque, Ali KhatibiThe rapid diffusion on the internet widely documented high growth potential of Internet shopping in Malaysia, apparently there is still lack of understanding concerning the characteristics of Internet shopping in Malaysia and its potential impact on consumer marketing. Therefore, this study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of Internet shopping in Malaysia. The results … …Journal of Social Sciences, Vol. 1, Issue 1 · 31 Mar 2005 · 7,431 accessesView PDFCite