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219 articles for “Consumer”
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Research ArticleOpen accessIn the abstractGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,513 accessesView PDFCite
Research ArticleOpen accessIn the abstractSeller Concentration in the Grain Milling IndustryMartin Charumbira, Tafirenyika SundeProblem statement: The main purpose of the study was to explore the levels of concentration in Zimbabwe’s grain-milling industry during period 1985-2005. The study could not be extended to periods after 2005 because the situation in the country had become economically chaotic. Approach: The methodology adopted involved the calculation of the concentration indices such as the Herfindall-Hirschman index, Hannah and … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 7,502 accessesView PDFCite
Research ArticleOpen accessIn the abstractEffect of Raising the Environmental Awareness on Reducing Kitchen Water Consumption by Jordanian Families Living in Amman CityDamanhouri Mohammad Sai’d, Ayman S. Mazahreh, Heba Hammad et al.Problem statement: Improper use of water by Jordanian families accombined with acute shortage in water resources. Approach: This study aimed to raise the degree of the environmental awareness regarding the significance of reducing kitchen water consumption of the Jordanian families living in Amman and to provide them with the necessary knowledge and practices about the right practices to reduce water … …American Journal of Applied Sciences, Vol. 7, Issue 8 · 31 Aug 2010 · 7,272 accessesView PDFCite
Research ArticleOpen accessIn the abstractSynchronous Generator Disturbance Provoked by Induction Motor StartingS. P.Y. Santos, E. Delbone, E. F. Carvalho, L. N. MartinsProblem statement: This study presented an alternative procedure for the starting of large Inductions Motors (IM) in isolated generation systems. Approach: In isolated generation systems on stand-by or base load, the starting of the IM provoked sags frequently beyond the ability of the other consumers in the plant to stand. Manufacturers' solutions always recommend a supersized generator to decrease transient … …American Journal of Applied Sciences, Vol. 7, Issue 7 · 31 Jul 2010 · 6,939 accessesView PDFCite
Research ArticleOpen accessIn the abstractEffect of Maturity Stage of Papaya Maradol on Physiological and Biochemical ParametersLaura E. Gayosso-García Sancho, Elhadi M. Yahia, Miguel Angel Martínez-Téllez, Gustavo Adolfo González-AguilarProblem statement: Nowadays, the worldwide increase in diseases has motivated consumers to increase the intake of fruits and vegetables, in response to various research reports indicating that fruits and vegetables can help prevent certain types of illnesses, due to their potentially high antioxidant properties. We evaluated the effect of the stage of ripeness of papaya fruit (Carica papaya L.) on … …American Journal of Agricultural and Biological Sciences, Vol. 5, Issue 2 · 30 Jun 2010 · 11,266 accessesView PDFCite
Research ArticleOpen accessIn the abstractHypoglycaemic Effects of Dietary Intake of Ripe and Unripe Lycopersicon esculentum (Tomatoes) on Streptozotocin-Induced Diabetes Mellitus in RatsA. M. Akinnuga, O. Bamidele, O. A. Ebunlomo et al.Ripe and unripe tomatoes have been implicated in prevention of chronic diseases such as cancer probably due to their antioxidant, antibiotic, antifungal and anti-inflammatory properties. Problem statement: This study was designed to investigate whether ripe and unripe tomatoes will have hypoglycaemic effect in a chronic disease such as diabetes mellitus that has been characterized with hyperglycaemia. Approach: Twenty albino Wistar … …OnLine Journal of Biological Sciences, Vol. 10, Issue 2 · 24 Mar 2010 · 8,764 accessesView PDFCite
Research ArticleOpen accessIn the abstractWorldviews in Isan-Thai StoriesJaruwan Thammawat, Pathom Hongsuwan, Wajuppa TossaProblem statement: This study aimed to investigate two-fold: To present worldviews in Isan-Thai Stories and to explain the connections between the worldviews and their societal contexts. Approach: Following the methodology of folklore studies, both oral and written versions of Isan-Thai stories were analyzed in order to find out their structures, contents, motifs and contexts. The 76 stories which were chosen … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,529 accessesView PDFCite
Research ArticleOpen accessIn the abstractFeasibility of Treatment of the Waters of a Wadi Charged in Iron by Filters Planted of Macrophytes (Phragmites australis)Semadi Faten, Blake Gerard, Berrebbah Houria, Alioua AmelProblem statement: The context is summarized by the presence of important Steel manufactory close to the wadi Meboudja and its effluents rejected into the wadi which contaminate the water used for irrigation by the local farmer. Approach: The goal is to determine the usefulness of Macrophytes (Phragmites australis) to filter some specific industrial effluents (Fe, Cu, Zn, Pb, Mn and … …American Journal of Biochemistry and Biotechnology, Vol. 5, Issue 4 · 31 Dec 2009 · 7,090 accessesView PDFCite
Research ArticleOpen accessIn the abstractAccumulation of Heavy Metals in Tilapia Fish (Oreochromis niloticus) from Al-Khadoud Spring, Al-Hassa, Saudi ArabiaMohammed A. Al-KahtaniProblem statement: Al-Khadoud Spring is one of the largest spring in Al-Hassa governorate (Saudi Arabia). Due to the extended domestic activities and urbanization as well as the continuous industrial and agricultural growth of the region, spring water quality is potentially changing. Approach: This study was conducted to measure toxic heavy metal concentrations in water and fish samples along the spring … …American Journal of Applied Sciences, Vol. 6, Issue 12 · 31 Dec 2009 · 11,802 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Note on the Improvement of Evaluation System in Wholesale Markets of Agricultural and Fishery ProductsYoon-Doo Kim, Seok YoonProblem statement: He transaction of public wholesale markets accounts for the highest rate in the distribution of agricultural and fishery products. Though the physical distribution system has improved through the revolution in distribution of 32 nationwide wholesale markets, the evaluation system in wholesale markets has not been established properly. With a rapid change of distribution environment surrounding wholesale markets such … …American Journal of Applied Sciences, Vol. 6, Issue 8 · 31 Aug 2009 · 6,885 accessesView PDFCite