Research ArticleOpen accessEvery word in the titleGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,513 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleAssessment of Marketing Orientation Concept in Jordanian Service IndustryShaker Ismail, Mustafa Al Shaiekh, Mamdouh Al ZiadatProblem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 7,936 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleThe Effect of Internal Marketing on Organizational Commitment in Iranian BanksAtousa Farzad, Nasim Nahavandi, Albert CaruanaThe purpose of this research is to investigate the effects of internal marketing criteria on organizational commitment of employees among Iranian state-owned banks. Internal marketing is a planned effort using a marketing-like approach to overcome organizational resistance to change and to align, motivate and inter-functionally co-ordinate and integrate employees towards the effective implementation of corporate and functional strategies which is … …American Journal of Applied Sciences, Vol. 5, Issue 11 · 30 Nov 2008 · 7,905 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEarly Age Thermal Conditioning Improves Broiler Chick's Response to Acute Heat Stress at Marketing AgeAhmed M. Hassan, P. Gopal ReddyProblem statement: Acute heat stress at marketing age especially in broiler chickens raised in open houses with reduced means of heat exchange leads to economic losses. The objective of this study was to determine beneficial effects of early age thermal conditioning in reducing adverse effects of acute heat stress and decrease losses. Approach: Ninety one day-old broiler chicks were randomly … …American Journal of Animal and Veterinary Sciences, Vol. 7, Issue 1 · 17 Feb 2012 · 8,660 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing Strategies in Port Industry: An Exploratory Study and a Research AgendaAngelos M. Pantouvakis, C.I. Chlomoudis, Athanasios G. DimasProblem statement: Market globalization increases demand and the competition between firms. Ports as basic figurative nodes cannot remain separate from this change. Technological improvements, the increased demand of marine transports, the demand for new, bigger and more specialized vessels, has increased the competition among ports. Approach: In this competitive environment business mistakes may be proved fatal and marketing strategies arise … …American Journal of Economics and Business Administration, Vol. 2, Issue 1 · 31 Mar 2010 · 8,730 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleA Novel Packet Marketing Method in DDoS Attack DetectionChanghyun Beak, Junaid Ahsenali Chaudhry, Keonsoo Lee et al.Functionality and availability are one of the main characteristics of internet and hence very inviting for attackers to try to provoke a denial-of-service attack. As the intensity and frequency of DDoS attacks has increased, various preventive mechanisms have also been proposed. One of the most effective defence mechanisms proposed was Path Identification (Pi). This method tracks the packet transmission path. … …American Journal of Applied Sciences, Vol. 4, Issue 10 · 31 Oct 2007 · 7,076 accessesView PDFCite
Research ArticleOpen accessIn the keywordsExploring Factors Affecting on Willingness to Observe Air Pollution Reduction Policies in Tehran, IranPejman Jafari, Afrooz BotshekanOne of the most important issues of these days is an environmental pollution. Environmental problems such as air pollution and climate changes in urban areas are the results of human behavior. Only change in human behavior can reduce these environmental problems. Thus, studying attitude and behavior of people is a precondition to change this situation. This study aimed to examine … …American Journal of Environmental Sciences, Vol. 17, Issue 1 · 1 Jun 2021 · 7,799 accessesView PDFCite
Research ArticleOpen accessIn the keywordsPrediction of Grain Products in TurkeyÖzlem Akay, Gökmen Bozkurt, Güzin YükselMarketing of agricultural products starts with the planning of production on the farm and ends with the sale of food or other goods to manufacturers or consumers. Overall, marketing is a main part of successful agriculture but its significance is usually underestimated, particularly in developing countries. In Turkey, annual variations in grain production are reasonable and result primarily from changes … …Journal of Mathematics and Statistics, Vol. 13, Issue 3 · 10 Jul 2017 · 7,322 accessesView PDFCite
Research ArticleOpen accessIn the keywordsIMPACT OF THE ANTECEDENT FACTORS ON THE PERFORMANCE OF MALAYSIAN EXPORT COMPANIESSaad Dubayyan Alshammari, Rabiul IslamThe study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the … …American Journal of Economics and Business Administration, Vol. 6, Issue 2 · 30 Aug 2014 · 7,383 accessesView PDFCite