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21 results for “Social Marketing”
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Research ArticleOpen accessIn the abstractAn On-line Analytical Processing (OLAP) Aggregation Function for Rising Aspects in Collaboration and Social NetworksWaqas Nawaz, Kifayat Ullah Khan, Muhammad Shoaib SiddiquiThe overwhelming usage of social and collaboration networks provides the opportunity to analyze evolution of relationships among individuals, like celebrities or co-authors. Discovering such phenomenon in large complex networks is non-trivial due to their large sizes. In this situation, the aggregation functions used in OLAP, are useful to analyze the summarized data. OLAP has successfully proven its worth on multidimensional … …Journal of Computer Science, Vol. 16, Issue 6 · 10 Jun 2020 · 7,120 accessesView PDFCite
Literature ReviewOpen accessIn the abstractOverview and Future Opportunities of Sentiment Analysis Approaches for Big DataNurfadhlina Mohd Sharef, Harnani Mat Zin, Samaneh NadaliThe ability to exploit public sentiment in social media is increasingly considered as an important tool for market understanding, customer segmentation and stock price prediction for strategic marketing planning and manoeuvring. This evolution of technology adoption is energised by the healthy growth in big data framework, which caused applications based on Sentiment Analysis (SA) in big data to become common … …Journal of Computer Science, Vol. 12, Issue 3 · 26 Apr 2016 · 10,313 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Management of Sustainable Development of Territories in RussiaIrina Skorobogatykh, Daria Malova, Zhanna Musatova, Ekaterina AgalarovaOver recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, … …American Journal of Applied Sciences, Vol. 13, Issue 2 · 2 Feb 2016 · 7,311 accessesView PDFCite
Research ArticleOpen accessIn the abstractIMPACT OF THE ANTECEDENT FACTORS ON THE PERFORMANCE OF MALAYSIAN EXPORT COMPANIESSaad Dubayyan Alshammari, Rabiul IslamThe study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the … …American Journal of Economics and Business Administration, Vol. 6, Issue 2 · 30 Aug 2014 · 7,383 accessesView PDFCite
Research ArticleOpen accessIn the abstractTHE INFLUENCE OF THE INTEGRATED MODEL OF SOCIAL STRATIFICATION STRUCTURE ON THE PUBLIC PARTICIPATING NON-PROFIT ORGANIZATIONSYu-Tien Huang, Ming-Shen WangThe main body of social stratification structure in Taiwan is transformed with social mobility. By transforming the social stratification structure, the function of non-profit organizations is operating steadily. How does people’s awareness of social strata directly or indirectly influence the operation of non-profit organizations? How do non-profit organizations and governments respond to the transformation of social stratum compositions? And how … …Journal of Social Sciences, Vol. 9, Issue 4 · 23 Jan 2014 · 7,280 accessesView PDFCite
Research ArticleOpen accessIn the abstractEcological Sanitation in Morocco Promotion of the Urine-Diversion Dehydration Toilets-Case of Dayet IfrahYoussef Abarghaz, M. Mustapha Mahi, Mme Christine Werner et al.Problem statement: Most of people in rural areas in Morocco don’t have adequate systems of collection, evacuation and transport of black and gray water. They simply defecate in nature. There is a huge demand, which cannot possibly be met by conventional sanitation systems due to the enormous costs of the pipe network, lack of water and serious environmental drawbacks in … …American Journal of Environmental Sciences, Vol. 8, Issue 3 · 7 Apr 2012 · 8,024 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Government for Ecotourism Development: Focusing on East Coast Economic RegionMd. A.H. Bhuiyan, Chamhuri Siwar, Shaharuddin M. Ismail, Rabiul IslamProblem statement: This study explored the plans and strategies of government for ecotourism development in Malaysia as well as ECER. Government participation is necessary in developing economies where tourism planning and promotion tend to be controlled directly by governments. The ecotourism activity should have a strong focus on learning through interpretation of local ecosystems and cultural heritage. Malaysia has formulated … …Journal of Social Sciences, Vol. 7, Issue 4 · 14 Sep 2011 · 14,457 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Home Stay for Ecotourism Development in East Coast Economic RegionMd. Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail, Rabiul IslamProblem statement: This study provided a brief discussion of home stay for ecotourism development in ECER. Home stay is a potential economic activity in tourism sector. The East Coast Economic Region (ECER) has numerous ecotourism resources including hills, mountains, lakes, waterways, state and national parks, recreational forest parks and forest reserves. Home stay should emphasize on the cultural practices as … …American Journal of Applied Sciences, Vol. 8, Issue 6 · 13 Jun 2011 · 9,860 accessesView PDFCite
Research ArticleOpen accessIn the abstractSilk-Cloth Weaving Development of the Mon-Khmer Ethnic Group in Lower-IsanWira Phansuwan, Suoneth Photisan, Anongrit KangrangProblem statement: Silk cloth weaving culture of the Mon-Khmer ethnic group in Lower-Isan has a specific identity which should be handed down to future generation. The purposes of this research were to examine: (1) the body knowledge concerning silk clothes of the Mon-Khmer ethnic group in Lower-Isan region, (2) the process of production or silk-cloth weaving of the Mon-Khmer ethnic … …Journal of Social Sciences, Vol. 6, Issue 1 · 31 Mar 2010 · 8,765 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Social Capital of the Silver Ornaments in Northeastern, ThailandWarit Witsrutwait, Songkhoon Chantachon, Penchan Kriengkrisuk et al.Problem statement: The silver ornaments is the well known handicraft for Chum Chon Ban Choke, Tambon Khawao Sinrin, Amphoe Khawao Sinrin and Surin province. The study of social capital concerning silver ornaments at Ban Choke community, the Khmer ethnic focused on the low quality of the making the silver ornaments. The silver craftsmen earned less income because the capital productions … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 8,077 accessesView PDFCite