Research ArticleOpen accessIn the abstractFood-Related Lifestyle Segments in Taiwan: Application of the Food-Related Lifestyle InstrumentCheng-Hsi Fang, Hwang-Jaw LeeProblem statement: This study applied the Food-Related Lifestyle (FRL) instrument for market segmentation in the Taiwan food sector. FRL instrument was originally developed by the Market-Based Product and Process Development in Danish (MAPP) research group, the instrument was adjusted for the Chinese food culture. The FRL instrument is wildly applied to empirical market analysis, especially in European nations. Its reliability … …American Journal of Applied Sciences, Vol. 6, Issue 12 · 31 Dec 2009 · 7,353 accessesView PDFCite
Research ArticleOpen accessIn the abstract“OPTIMIZATION OF MULTI-COMMODITIES CONSUMER SUPPLY CHAINS FOR-PART I-MODELING”Zeinab Haji Abolhasani, Romeo M. Marian, Lee LoungThis study and its companions (Part II, Part III) will concentrate on optimizing a class of supply chain problems known as Multi-Commodities Consumer Supply Chain (MCCSC) problem. MCCSC problem belongs to Production-Distribution (P-D) planning category. It aims to determine facilities location, consumers’ allocation and facilities configuration to minimize total Cost (CT) of the entire network. These facilities can be manufacturer … …Journal of Computer Science, Vol. 9, Issue 12 · 26 Nov 2013 · 7,840 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordResearch of an Online Service System for Beverages Chain StoresChih-Yao Lo, Cheng-I Hou, Hsin-Chia Hsu, Chiu-Ping YouProblem statement: In the highly competitive market, the availability of consumer support is the key to market-based beverage stores. Consumer demands for quality service so the industry must be more active to improve the quality of management to ensure that beverage market position. In order to allow market competition to be improved for the beverage store. Approach: The system builds … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 7,051 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordThe Street Vendors of Bangkok: Alternatives to Indoor Retailers at a Time of Economic CrisisJohn WalshProblem statement: During an economic crisis, consumers will use different techniques to make their money go as far as possible: More carefully comparing prices at point of sale locations, bringing out the coins they previously left unused in saving banks, switching to lower cost options and choosing to shop in less convenient locations in order to find discounts. One such … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,833 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordEffects of Information Overload on Brazilian E-ConsumersRafael Lucian, Salomão Alencar de FariasProblem statement: E-commerce is a reality; Companies must consider this media as an important trade channel without distances between products and consumers. A key issue of e-commerce is how companies are disclosing information to its customers. This study aims to measure if there is relationship between the information overload in the virtual environment and the response of satisfaction and confusion … …American Journal of Economics and Business Administration, Vol. 1, Issue 1 · 31 Mar 2009 · 7,737 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite