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Hwang-Jaw Lee

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Research ArticleOpen accessFood-Related Lifestyle Segments in Taiwan: Application of the Food-Related Lifestyle InstrumentCheng-Hsi Fang, Hwang-Jaw LeeProblem statement: This study applied the Food-Related Lifestyle (FRL) instrument for market segmentation in the Taiwan food sector. FRL instrument was originally developed by the Market-Based Product and Process Development in Danish (MAPP) research group, the instrument was adjusted for the Chinese food culture. The FRL instrument is wildly applied to empirical market analysis, especially in European nations. Its reliability … …American Journal of Applied Sciences, Vol. 6, Issue 12 · 31 Dec 2009 · 7,356 accessesView PDFCite