14 articles for “Competition Strategy”

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Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordAchieving Business Sustainability Via I-TOP ModelRajendran Muthuveloo, Teoh Ai PingIn the world of business, the competition is getting stiffer and stiffer daily. Sustainability has become an issue. In view of this the company and the organization has to be efficient in managing time, money and energy. I-TOP is a very fluid model that helps managers work towards optimizing the Return on Investment (ROI) in order for them to be … …American Journal of Economics and Business Administration, Vol. 5, Issue 1 · 4 Sep 2013 · 8,063 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordStrategy in Turbulent Environment: A Case Study of Indian Domestic CompanySapna A. Narula, K.M. UpadhyayProblem statement: This case deled with an Indian pesticide company in the turbulent environment, which had to adopt a strategic shift due to changing environmental factors such as increasing competition from multinationals, regulatory forces, changing technologies. The case presented environmental situation in the industry and also described the events which led to the turbulency. Approach: This is a teaching case … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,064 accessesView PDF Cite