FACTORS INFLUENCING MOBILE-LEARNING ADOPTION INTENTION: AN EMPIRICAL INVESTIGATION IN HIGH EDUCATION

This study investigates the use of mobile phones and tablets for learning purposes among university students in Vietnam. For this purpose, the research is based on relevant technology acceptance literature and the Technology Acceptance Model (TAM) is proposed to analyze the adoption of mobile devices and smart phones by Vietnam students for accessing course materials, searching the web for information related to their discipline, sharing knowledge, conducting assignments etc. Employing structural equation modeling (SEM) technology, the model was assessed based on the data collected from 301 participants using a survey questionnaire. These results validate the power of TAM constructs and its appropriateness for predicting acceptance of mobile learning. Usefulness had the highest path coefficients and was a strong predictor of behavioral intention and attitude to use and thus actual use. The proposed TAM model also can improve the understanding of students’ motivation by suggesting what external factors are the most important in enhancing students acceptance of mobile learning.