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Research ArticleOpen accessIn the keywordsMobile Phone and Short Message Service Appropriation, Usage and Behavioral Issues among University StudentsVimala Balakrishnan, Huck-Soo LooProblem statement: This study aims to explore mobile phone and Short Message Service (SMS) usage among urbanized Malaysian youth. Uses and Gratification theory was used to explore mobile phone purchasing factors, reasons to use mobile phone and SMS, usage pattern and behavioral issues related to mobile phone and SMS. Structured questionnaire surveys and 24 h diaries were distributed to 417 … …Journal of Social Sciences, Vol. 8, Issue 3 · 9 May 2012 · 8,403 accessesView PDF Cite

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