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Research ArticleOpen accessIn the keywordsMarketing Strategies in Port Industry: An Exploratory Study and a Research AgendaAngelos M. Pantouvakis, C.I. Chlomoudis, Athanasios G. DimasProblem statement: Market globalization increases demand and the competition between firms. Ports as basic figurative nodes cannot remain separate from this change. Technological improvements, the increased demand of marine transports, the demand for new, bigger and more specialized vessels, has increased the competition among ports. Approach: In this competitive environment business mistakes may be proved fatal and marketing strategies arise … …American Journal of Economics and Business Administration, Vol. 2, Issue 1 · 31 Mar 2010 · 8,730 accessesView PDF Cite

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