Research ArticleOpen accessIn the keywordsImperfectly-Rational Agents, Volatility of Reserves and Customer MarketsPartha Gangopadhyay, Renu GangopadhyayPotential customers in customer markets are typically dichotomised into actual and prospective customers. If the firm holds its price firm, the actual customers hold their reserves/reservation price firm and repeat their purchases. On the other hand, prospective customers’ reserves may be volatile due to their non-equilibrium market experience. One may regard a prospective buyer with a volatile reserve as imperfectly … …American Journal of Applied Sciences, Vol. 2, Issue 13 · 11 Dec 2005 · 8,206 accessesView PDFCite