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Research ArticleOpen accessIn the keywordsReal Option Method and Escalation of Commitment in the Evaluation of Investment ProjectsMehrdad Karami, Farshid Ahmadi FarsaniProblem statement: This study applies an experimental method to find out whether using the real option method along with the discounted cash flow techniques can reduce the decision-makers’ Escalation of Commitment (EC hereafter) or their desire to keep up their commitment to a failed project. Approach: The real option method used for the evaluation of long-term projects also measures the … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 19 Sep 2011 · 7,389 accessesView PDFCite