17 articles for “perceived value”

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Research ArticleOpen accessPhrase in the titleConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDF Cite

Research ArticleOpen accessIn the abstractExploring University Students' Perceptions of AI Tools in Programming Education: An Extended TAM ApproachAreej Abdullah AlfuhaidGenerative Artificial Intelligence (AI) is commonly used in programming education. Tools such as ChatGPT and GitHub Copilot aid in code generation, debugging, and explanation. The benefits are clear, though concerns about learning quality and academic integrity persist.We tested an extended Technology Acceptance Model (TAM) for university programming courses. The model included perceived usefulness and perceived ease of use. It added … …Journal of Computer Science, Vol. 22, Issue 3 · 11 Mar 2026 · 2,061 accessesView PDF Cite

Research ArticleOpen accessIn the abstractLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Research ArticleOpen accessIn the abstractPerceived Anomic Threat, Beliefs in LGBTQ Conspiracy Theories and Support for Violence Against LGBTQ Minorities in a Highly Heteronormative Context: The Case of CameroonAchille Vicky Dzuetso Mouafo, Hermann Kevin Ekango Nzekaih, Gustave Adolphe MessangaThe literature on conspiracy theories reports that they are generated by a feeling of threat and are catalysts for the extremist and violent behavior of which many minority groups are victims, including members of the LGBTQ community. However, the fact that LGBTQ conspiracy theories are poorly documented in the scientific literature does not allow us to know what link they … …Current Research in Psychology, Vol. 10, Issue 1 · 21 Mar 2024 · 9,018 accessesView PDF Cite

Research ArticleOpen accessIn the abstractMulti-Criteria Trust Establishment for Multi-Agent Systems Based on Fuzzy LogicAbdullah Aref, Eman OmarMulti-Agent Systems (MASs) are increasingly accepted for modeling virtual complex distributed systems, such as virtual societies and smart grids, due to agents’ autonomy, flexibility and pro-activity. As autonomous, goal-driven agents can mislead others intentionally or accidentally by inaccurately reporting their competencies and abilities, the use of trust modeling deemed essential for successful interactions in MASs. The concept of trust is … …Journal of Computer Science, Vol. 16, Issue 11 · 4 Nov 2020 · 6,828 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAssessing Behavioral Intention to Adopt Online Tax Return in BangladeshMustafa Manir Chowdhury, Kulsuma Aktar, Mohammad Toufiqur Rahman et al.Tax e-filing, which allows individuals to submit their taxes electronically to the government, is a key e-government service increasingly adopted in developed countries. Bangladesh, a developing nation, has recently introduced online tax filing. This study aims to explore the factors influencing the adoption of online tax returns, focusing on awareness, accessibility, benefits, costs, and their impact on the future of … …Journal of Computer Science, Vol. 21, Issue 2 · 31 Dec 2024 · 5,104 accessesView PDF Cite

Research ArticleOpen accessIn the abstractInvestigating the E-Learning Acceptance in Oman: Application of Structural Equation Modelling ApproachSalim Amor Al-Hajri, Syed Ghayas, Abdelghani EchchabiSimilar to many developing countries, Oman recognizes the importance of e-learning and Information Communication Technology (ICT) to enhance the higher education standards and compete in the global education markets. Many higher education organizations today expect e-learning to add value to their organization and hence improve the economy by extending their educational services to students and other students who are not … …Journal of Computer Science, Vol. 14, Issue 3 · 17 Mar 2018 · 8,392 accessesView PDF Cite

Research ArticleOpen accessIn the abstractAssessment of Ecotourism Travel Risk on Word-of-Mouth: Via Fuzzy Set PerspectiveFangyi Liu, Cheng-Hsi Fang, Hsueh-Lan Chan, Tom Meng-Yen LinBecause of the subjective cognition on Word-Of Mouth (WOM) influence and the fuzziness on perceived-risk judgment, perceived risk in WOM Influence is a venture variable, which cannot be measured directly. The aim of this study is to define the mathematics meaning of the influence and develop a new fuzzy set method to build the influence membership function to exactly measure … …American Journal of Applied Sciences, Vol. 10, Issue 5 · 31 May 2013 · 7,143 accessesView PDF Cite

Research ArticleOpen accessIn the abstractConnecting Philosophy of Ancient Egyptians to Modern ThinkingAminuddin Hassan, Nurul Ashikin Amir Khairul Anuar, Norhasni Zainal AbiddinProblem statement: Associating any knowledge from ancient Egyptians to modern civilization and thinking was important and had its own value. The process of understanding knowledge related to ancient Egyptians is actually based on the nature of philosophical thought. Approach: In the discussion of ancient Egypt philosophy, it is important to look at it from the perspectives of the four branches … …Journal of Social Sciences, Vol. 8, Issue 1 · 23 Dec 2011 · 10,699 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Effect of the International Accounting Standards on the Related Party Transactions DisclosureStauropoulos Antonios, Samaras Ioannis, Arsenos PanagiotisProblem statement: Several recent North American corporate scandals have brought attention to the potential for accounting manipulations associated with Related Party Transactions (RPTs), which have lead to a decline in perceived earnings quality. We examine the value relevance of disclosed RPTs in Greek corporations. Approach: We focus on two types of RPTs: sales of goods and sales of assets, using … …American Journal of Applied Sciences, Vol. 8, Issue 2 · 28 Feb 2011 · 7,716 accessesView PDF Cite