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Research ArticleOpen accessAll words, across the recordTHE IMPACT OF COGNITIVE TRUST AND E-WOM ON PURCHASE INTENTION IN C2C E-COMMERCE SITEIka Alfina, Joni Ero, Achmad Nizar Hidayanto, Muhammad Rifki ShihabIn the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to … …Journal of Computer Science, Vol. 10, Issue 12 · 27 Dec 2014 · 10,306 accessesView PDF Cite

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