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Research ArticleOpen accessIn the keywordsAn Empirical Analysis on Mobile Phone Messaging Satisfaction among Malaysian YouthsVimala Balakrishnan, P.H.P. Yeow, H. S. LooProblem statement: The proliferation of mobile phone use among the youths worldwide has sparked the interest of many researchers, especially those related to the mobile phone adoptions and use. However, there is a lack of study in assessing the impact of the mobile design on its users, especially in relation to the Short Messaging Service application. Due to this, an … …Journal of Social Sciences, Vol. 7, Issue 2 · 21 Mar 2011 · 7,868 accessesView PDF Cite

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