Research ArticleOpen accessIn the keywordsCultural Issues in the Business World: An Anthropological PerspectiveMichael P. Lillis, Robert Guang TianThe significance of cultural influence on business has been widely recognized in both academic and business circles. A number of authors suggest that an anthropological approach is the most appropriate way to study cultural factors and assess their impact on an organizational environment. This investigation draws attention to several important cultural issues in business utilizing an anthropological perspective. It probes … …Journal of Social Sciences, Vol. 6, Issue 1 · 31 Mar 2010 · 8,850 accessesView PDFCite