Research ArticleOpen accessIn the keywordsExtending the Technology Acceptance Model to Account for Social Influence, Trust and Integration for Pervasive Computing Environment: A Case Study in University IndustryFarahwahida Mohd, Faudzi Ahmad, Norsila Samsudin, Suhizaz SudinAmerican Journal of Economics and Business Administration, Vol. 3, Issue 3 · 3 Nov 2011 · 7,888 accessesView PDFCite