Author

Su-Ling Wu

Yu Da University of Science and Technology, Taiwan

4 articles in our journals

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Research ArticleOpen accessSelection of Festival Planners: Application of Modified Delphi Method and Analytic Hierarchy ProcessHan-Chen Huang, Su-Ling Wu, Pei-Ying Wu, Chien-Hua LiThere are more than one million festivals regularly held every year around the world. They not only create enormous economic benefits, but have also become a new global industry. Festival activities can attract many visitors and enhance regional development in a short time. The festival is an important trend to develop tourism. In Taiwan and foreign countries, various types of … …Journal of Social Sciences, Vol. 12, Issue 1 · 22 Dec 2015 · 7,842 accessesView PDF Cite

Research ArticleOpen accessUsing the Analytic Hierarchy Process to Establish a Tour Guide Selection and Evaluation ModelHan-Chen Huang, Su-Ling Wu, I-Ying Chang, Pei-Ling LiuThis study aims to examine the criteria for the selection of tour guides, in order to help travel agencies in Taiwan selecting suitable tour guides with a more objective and consistent approach. A tour guide is the life and soul of an organized tour, as well as an important key for the success of the tour. Following the acquisition of … …Journal of Social Sciences, Vol. 11, Issue 4 · 11 Nov 2015 · 7,381 accessesView PDF Cite

Research ArticleOpen accessConstruction of Decision-Making Model to Select Incentive Tour Travel AgenciesHan-Chen Huang, Pei-Ying Wu, Su-Ling Wu, Chin-Yuan WuIncentive Tour is a business trip that aims to enhance corporate cohesion, reinforce corporate culture and develop or strengthen the market. The subjects include employees, suppliers, distributors, etc. The Incentive Tour of enterprises is different from general group tours and becomes one of the mainstream methods to stimulate employees. However, few studies probed into the manipulation of the Incentive Tour … …American Journal of Applied Sciences, Vol. 12, Issue 10 · 22 Oct 2015 · 6,720 accessesView PDF Cite

Research ArticleOpen accessA Study of Criteria for Evaluating the Performance of World Expo Taiwan PavilionHan-Chen Huang, I-Ying Chang, Su-Ling Wu, Wen-Pang LiaoUnder the circumstance of severe fund shortage of local governments in Taiwan, an exhibition pavilion's commitment to inheriting and passing down diverse cultures and the exhibition pavilion's business performance grows more important. This study utilizes the balanced scorecard concept, as proposed by Kaplan and Norton, reviews relevant literature, uses the Delphi method to gather and systemize opinions of experts in … …American Journal of Applied Sciences, Vol. 12, Issue 7 · 29 Aug 2015 · 6,759 accessesView PDF Cite