Author

I-Ying Chang

Chung Hua University, Taiwan

2 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessUsing the Analytic Hierarchy Process to Establish a Tour Guide Selection and Evaluation ModelHan-Chen Huang, Su-Ling Wu, I-Ying Chang, Pei-Ling LiuThis study aims to examine the criteria for the selection of tour guides, in order to help travel agencies in Taiwan selecting suitable tour guides with a more objective and consistent approach. A tour guide is the life and soul of an organized tour, as well as an important key for the success of the tour. Following the acquisition of … …Journal of Social Sciences, Vol. 11, Issue 4 · 11 Nov 2015 · 7,379 accessesView PDF Cite

Research ArticleOpen accessA Study of Criteria for Evaluating the Performance of World Expo Taiwan PavilionHan-Chen Huang, I-Ying Chang, Su-Ling Wu, Wen-Pang LiaoUnder the circumstance of severe fund shortage of local governments in Taiwan, an exhibition pavilion's commitment to inheriting and passing down diverse cultures and the exhibition pavilion's business performance grows more important. This study utilizes the balanced scorecard concept, as proposed by Kaplan and Norton, reviews relevant literature, uses the Delphi method to gather and systemize opinions of experts in … …American Journal of Applied Sciences, Vol. 12, Issue 7 · 29 Aug 2015 · 6,756 accessesView PDF Cite