Sign inSubmit
Tips: “quotes” for a phrase · author:Lee · a DOI goes straight to its article
Author

M. Selvam

1 article in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessService Loyalty Measurement Scale: A Reliability AssessmentJ. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto, M. SelvamThis research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This … …American Journal of Applied Sciences, Vol. 3, Issue 4 · 30 Apr 2006 · 7,860 accessesView PDFCite