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Research ArticleOpen accessIn the keywordsUnderstanding Preferences for Nature Based and Sustainable Tourism: The Role of Personal Values and General and Specific Environmental AttitudesPaola Passafaro, Francesca Cini, Vittoria Diaco et al.This paper reports the results of a study which investigated the social psychological correlates of people’s preferences for sustainable and unsustainable tourism activities. Two-hundred-eighty-two participants from two Italian cities responded to a questionnaire which recorded their tourism preferences, their general pro-environmental attitudes and values and their specific attitudes towards sustainable tourism. Results showed positive correlations among the constructs considered. Groups … …Current Research in Psychology, Vol. 6, Issue 1 · 2 Oct 2015 · 8,347 accessesView PDFCite