Research ArticleOpen accessIn the keywordsRole of Web Usability in Online Customer Experience: A Case of Saudi ArabiaSaqib SaeedSaudi Arabia is an emerging online target market and many business organizations are focusing on this potential market to increase their revenues. Business organizations need to develop online value propositioning to attract different customer segments. Usability of e-business portals is an important factor for online customer retention. In this research, we have conducted the usability evaluation of some selected websites … …Journal of Computer Science, Vol. 15, Issue 5 · 30 May 2019 · 8,009 accessesView PDFCite