Search | Science Publications

Research ArticleOpen accessIn the keywordsDETERMINANT OF CUSTOMER TRUST ON E-COMMERCE AND ITS IMPACT TO PURCHASE AND WORD OF MOUTH INTENTION: A CASE OF INDONESIAAchmad Nizar Hidayanto, Arfian Herbowo, Nur Fitriah Ayuning Budi, Yudho Giri SucahyoEven though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mouth intention. This … …Journal of Computer Science, Vol. 10, Issue 12 · 23 Dec 2014 · 8,517 accessesView PDF Cite

1 result for “TPE Framework”