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Research ArticleOpen accessIn the keywordsA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDF Cite

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