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6 results for “Social Media Analytics”

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Research ArticleOpen accessIn the keywordsAnalyzing Public Sentiment on Demonetization Using SVM: A Machine Learning ApproachKaliappan M, Guruprakash B, Rajalakshmi et al.The Indian economy experienced significant disruption following the implementation of demonetization, a policy initiative aimed at eliminating black money, controlling inflation, and promoting financial inclusion. However, this currency ban generated widespread debate and polarized public opinion. This study analyzes public sentiment toward demonetization using social media data, specifically Twitter posts characterized by mixed sentiments, sarcasm, and nuanced linguistic expressions. We … …Journal of Computer Science, Vol. 21, Issue 11 · 18 Dec 2025 · 2,235 accessesView PDFCite
Research ArticleOpen accessIn the keywordsArtificial Intelligence and Mathematical Modelling-Based Techniques to Improve Social Media MarketingKiran Chaudhary, Mohammad Naquibur Rahman, Nabeela Hasan et al.The Businessperson is using social media to do marketing of their product. Almost all people use social media. Most people relate to social media. Social media marketing is beneficial in making the product more popular and easy ways to introduce the product to everyone in economical ways. In this study, we introduce the concept of machine learning and mathematical models … …Journal of Computer Science, Vol. 21, Issue 1 · 5 Dec 2024 · 5,478 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Sentiment-Aware Hybrid Ensemble Clustering Framework for Social Network Content Analysis and Community DiscoveryDhimesh Pravinbhai Parmar, Paresh TannaSocial media stages produce huge volumes of short, familiar, and sentiment-rich content that offerings significant encounter for community discovery and thematic analysis. Traditional clustering approach struggle with sparsity, noise, and limited surroundings information present in such texts. To address these limitations, this study introduces a sentiment-aware hybrid ensemble clustering framework designed openly for social network content analysis. The planned method … …Journal of Computer Science, Vol. 22, Issue 5 · 26 May 2026 · 1,271 accessesView PDFCite
Research ArticleOpen accessAll words, across the recordAnalyzing and Automating Customer Service Queries on Twitter Using Robotic Process AutomationT. N. Ram Kumar, Ganeshayya Shidaganti, Prarthana Anand et al.Several product companies have turned to social media to analyze customer satisfaction and provide customer service to disgruntled customers. Product twitter handles are flooded with tweets every day. Customer service professionals struggle to find and resolve complaints from numerous tweets, which results in high wait times for a response, huge costs for the company, and frustrated customers. Automating customer services … …Journal of Computer Science, Vol. 19, Issue 4 · 24 Mar 2023 · 6,659 accessesView PDFCite
Literature ReviewOpen accessAll words, across the recordOverview and Future Opportunities of Sentiment Analysis Approaches for Big DataNurfadhlina Mohd Sharef, Harnani Mat Zin, Samaneh NadaliThe ability to exploit public sentiment in social media is increasingly considered as an important tool for market understanding, customer segmentation and stock price prediction for strategic marketing planning and manoeuvring. This evolution of technology adoption is energised by the healthy growth in big data framework, which caused applications based on Sentiment Analysis (SA) in big data to become common … …Journal of Computer Science, Vol. 12, Issue 3 · 26 Apr 2016 · 10,313 accessesView PDFCite