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16 articles for “S. S. Ramakrishnan”

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Research ArticleOpen accessIn the author namesA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDFCite
Research ArticleOpen accessIn the author namesEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDFCite
Research ArticleOpen accessIn the author namesMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDFCite
Research ArticleOpen accessIn the author namesEXTENDED-RANDOMIZED, EFFICIENT, DISTRIBUTED: A DYNAMIC DETECTION OF CLONE ATTACKS IN STATIC WIRELESS SENSOR NETWORKSC. Geetha, M. RamakrishnanA wireless sensor network is a collection of nodes organized in to a cooperative network. Each node consists of processing capability, multiple types of memory, a power source and actuators and sensors. This wireless sensor network is established in hostile and harsh environments like civil and military applications. This network is prone to various attacks. One of the major attack … …Journal of Computer Science, Vol. 10, Issue 10 · 6 May 2014 · 6,742 accessesView PDFCite
Research ArticleOpen accessIn the author namesINTELLIGENT SEARCH ENGINE-BASED UNIVERSAL DESCRIPTION, DISCOVERY AND INTEGRATION FOR WEB SERVICE DISCOVERYTamilarasi Karuppiah, M. RamakrishnanWeb Services standard has been broadly acknowledged by industries and academic researches along with the progress of web technology and e-business. Increasing number of web applications have been bundled as web services that can be published, positioned and invoked across the web. The importance of the issues regarding their publication and innovation attains a maximum as web services multiply and … …Journal of Computer Science, Vol. 10, Issue 9 · 26 Apr 2014 · 6,781 accessesView PDFCite
Research ArticleOpen accessIn the author namesINFORMATION AND COMMUNICATION TECHNOLOGY BASED MODEL FOR DEMATERIALIZATION OF ACADEMIC CERTIFICATES FOR INDIAN EDUCATIONAL SYSTEMRamakrishnan Raman, Dhanya Pramod, Vijayakumar BharathiInformation Communication Technology (ICT) can integrate all facets of academic business. Though some schools and Universities in India have attempted to digitize some or many parts of their business processes, awarding the final academic credentials/certificates is still paper based. The printed paper certificates is a huge cause of concern for security and reliability, as it gives opportunity to fraudsters to … …American Journal of Applied Sciences, Vol. 11, Issue 1 · 3 Dec 2013 · 7,685 accessesView PDFCite
Research ArticleOpen accessIn the author namesDevelopment and Evaluation of a Low-Density Biomass Feeding System for Fluidized Bed GasifiersA. E. Ghaly, A. Ergudenler, S. Alsuhaibani, V. V. RamakrishnanFor efficient operation of a biomass gasifier, the biomass material must be fed continuously to the system. A feeding system for chopped straw and rice husk was designed, constructed and evaluated. It consisted of: a frame, a hopper, an auger, two agitators, a drive system and a power unit. Initial testing showed that wheat straw and rice husk, being highly … …American Journal of Engineering and Applied Sciences, Vol. 6, Issue 3 · 7 Nov 2013 · 8,039 accessesView PDFCite
Research ArticleOpen accessIn the author namesNitrification of Urea and Assimilation of Nitrate in Saturated Soils Under Aerobic ConditionsV. V. Ramakrishnan, A. E. GhalyThe aim of this study was to investigate nitrification activity of urea and the assimilation of nitrate in a well aerated soil using perfusion technique with addition of glucose as an energy and carbon source. In this study, urea was rapidly nitrified by the bacteria in the saturated soil but its course of transformation to NO3 was not linear. There … …American Journal of Agricultural and Biological Sciences, Vol. 8, Issue 4 · 6 Nov 2013 · 8,415 accessesView PDFCite
Research ArticleOpen accessIn the author namesEpidemiology of Intensive Care Unit Infections and Impact of Infectious Disease Consultants in Managing Resistant InfectionsK. P. Ravi, Suresh Durairajan, Sankalp Parivar et al.Choice of empiric antibiotics in India have generally been guided by western data and guidelines. However, validity and applicability of western guidelines in the Indian setting is not known. The aim of our study was to explore microbial prevalence and resistance patterns in a tertiary care Intensive Care Unit (ICU) in India and to determine whether western guidelines are still … …American Journal of Infectious Diseases, Vol. 9, Issue 2 · 28 Apr 2013 · 7,948 accessesView PDFCite
Research ArticleOpen accessIn the author namesA Fuzzy Petri-Net Based Conceptual Model for Risk Prediction in Enterprise Resource Planning Acquisition Decisions for Small and Medium EnterprisesVijayakumar Bharathi, Dhanya Pramod, Ramakrishnan RamanThis study identifies and evaluates certain critical pitfalls in the acquisition phase of ERP adoption in Small and Medium Enterprises (SMEs) and develops a model for evaluating the risk of failure. On the acquisition stage a set of risks has been identified based on past research work and each of these risks have been explained through a set of well-defined … …Journal of Computer Science, Vol. 9, Issue 1 · 18 Mar 2013 · 7,073 accessesView PDFCite