6 articles for “Purchase Intention”

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Research ArticleOpen accessPhrase in the titleTHE IMPACT OF COGNITIVE TRUST AND E-WOM ON PURCHASE INTENTION IN C2C E-COMMERCE SITEIka Alfina, Joni Ero, Achmad Nizar Hidayanto, Muhammad Rifki ShihabIn the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to … …Journal of Computer Science, Vol. 10, Issue 12 · 27 Dec 2014 · 10,306 accessesView PDF Cite

Research ArticleOpen accessEvery word in the titleDETERMINANT OF CUSTOMER TRUST ON E-COMMERCE AND ITS IMPACT TO PURCHASE AND WORD OF MOUTH INTENTION: A CASE OF INDONESIAAchmad Nizar Hidayanto, Arfian Herbowo, Nur Fitriah Ayuning Budi, Yudho Giri SucahyoEven though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mouth intention. This … …Journal of Computer Science, Vol. 10, Issue 12 · 23 Dec 2014 · 8,517 accessesView PDF Cite

Research ArticleOpen accessIn the abstractLeveraging Machine Learning Techniques to Analyze Consumer Mindset Metrics Embedded in Arabic Dialect Texts Across Social Media PlatformsSafa Khaled Al Sarairah, Mohd Heikal Husin, Noor Farizah IbrahimAs social media grows in popularity around the world, analyzing Arabic texts on these platforms can provide important insights into consumer attitudes and behavior. The complexity and diversity of Arabic and its dialects, however, make it a challenging task. This research raises these challenges by using and comparing the performance of Machine Learning (ML) models for classifying social media comments … …Journal of Computer Science, Vol. 22, Issue 5 · 5 Jun 2026 · 1,301 accessesView PDF Cite

HypothesisOpen accessIn the abstractA Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products PurchaseMartin Owusu AnsahProliferation of Counterfeit Consumer Products is one of the insistent apprehensions confronting managers and companies in many countries. The current study compared the influence of price and country of origin effects on consumer attitude and purchase intention of counterfeit consumer products in the Kumasi Metropolis of Ghana. The study adopted a positivist research philosophy and a descriptive research design in … …Journal of Social Sciences, Vol. 13, Issue 4 · 10 Nov 2017 · 8,202 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian ContextUpasana Kanchan, Naveen KumarThe recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 7 Oct 2015 · 8,393 accessesView PDF Cite

Research ArticleOpen accessIn the abstractConsensus Decision Making on Scale-Free Buyer NetworksSunantha Sodsee, Maytiyanin Komkhao, Phayung MeesadProblem statement: Due to a behavior of buyers effects to a growth of marketing, then a group of agreement of buyers and buyers’ behavior on eventually placing orders are investigating. Approach: In this study, a discrete-time consensus protocol for a scale-free buyer networks is proposed. Herein, an initial purchase intention of each buyer is defined to be active or non-active … …Journal of Computer Science, Vol. 7, Issue 10 · 8 Aug 2011 · 6,714 accessesView PDF Cite