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Research ArticleOpen accessIn the keywordsModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDF Cite

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