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Research ArticleOpen accessIn the keywordsAn Application of the UTAUT Model to Investigate User Acceptance of Facial Recognition Technology in Mobile Banking: A Case Study from ThailandKriangsak Chanthinok, Radyan Dananjoyo, Palan JantarajaturapathThis research examines the determinants affecting consumers' willingness to embrace facial recognition technology for mobile payments in Thailand. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT), the study incorporates eight fundamental constructs: Performance expectancy, effort expectancy, social influence, facilitating conditions, perceived ease of use, perceived usefulness, attitude toward use, and intention to utilize facial recognition. Furthermore, demographic … …Journal of Computer Science, Vol. 22, Issue 4 · 16 Apr 2026 · 1,629 accessesView PDFCite