2 articles for “Marketing Mix”

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Research ArticleOpen accessIn the keywordsIMPACT OF THE ANTECEDENT FACTORS ON THE PERFORMANCE OF MALAYSIAN EXPORT COMPANIESSaad Dubayyan Alshammari, Rabiul IslamThe study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the … …American Journal of Economics and Business Administration, Vol. 6, Issue 2 · 30 Aug 2014 · 7,383 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Social Capital of the Silver Ornaments in Northeastern, ThailandWarit Witsrutwait, Songkhoon Chantachon, Penchan Kriengkrisuk et al.Problem statement: The silver ornaments is the well known handicraft for Chum Chon Ban Choke, Tambon Khawao Sinrin, Amphoe Khawao Sinrin and Surin province. The study of social capital concerning silver ornaments at Ban Choke community, the Khmer ethnic focused on the low quality of the making the silver ornaments. The silver craftsmen earned less income because the capital productions … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 8,077 accessesView PDF Cite