2 articles for “Marketing B School”

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Research ArticleOpen accessEvery word in the titleMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordA Proposed Assessment Method for Image of Regional Educational InstitutionsKataeva Natalya, Berezina Ekaterina, Sysolyatin AlexeyMarket of educational services in the current Russian economic conditions is a complex of a huge variety of educational institutions. Market of educational services is already experiencing a significant influence of the demographic situation in Russia. This means that higher education institutions are forced to fight in a tough competition for high school students. Increased competition in the educational market … …American Journal of Applied Sciences, Vol. 15, Issue 3 · 12 Apr 2017 · 7,586 accessesView PDF Cite