2 articles for “Interpretive Structural Model”

Research ArticleOpen accessPhrase in the titleAnalysis of Benefits and Barriers as a Critical Success Factor in IT Governance Implementation by Using Interpretive Structural ModelUky Yudatama, Achmad Nizar Hidayanto, Bobby A.A NaziefThis study aims to identify and analyze the key sub-factors of benefits and barriers as critical success factors for the implementation of IT Governance. The hope of the research is that the results of this identification and analysis can provide a high value of benefits in order to stakeholders in implementing IT Governance. In addition, it is expected to also … …Journal of Computer Science, Vol. 15, Issue 7 · 25 Jul 2019 · 7,885 accessesView PDF Cite

Research ArticleOpen accessEvery word in the titleMODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSISMahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Fereshteh Farzianpour, Morteza RezaeiaslThis study aims to identify the relation between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 29 Jan 2014 · 7,160 accessesView PDF Cite